WELCOME AND THANK YOU
FOR YOUR INTEREST IN TRENDSPOTTING™
We are currently busy looking
While our web site is under construction, here is a little bit more on
what we do and what we think.
Trends are people, social contexts, economies, companies in movement.
They are hard to get, tricky to understand, a challenge to share. But
trends mean business. The earlier and, more importantly the better
you get it, the smartest and the safest your move.
TrendSpotting™, we think working
on trends is a very rigorous task
with potential huge impact. We think it does not only take a well
exercised eye and a cool name to work on trends. We believe this
is not about selling endless methodology sessions nor buzz words,
however catchy they can be. At Trendspotting™,
we do not guess trends; we detect, analyze and evaluate them for you and for your business.
Our approach is built on the following beliefs:
research is a precious tool but not the main value:
our clients come to us for our relevant use of it. Our work,
in-depth trend analysis, is the result of market research programs
that we tailored for them worldwide.
presentations are passé and we do our best to stay
away from them. Our deliverables - video reports, field trips,
peer-to-peer meetings - are designed so you can easily but really
understand and share the knowledge we've monitored and validated.
could be our last one. For good reasons, we are focused on
answering your needs and over-delivering “for your eyes
facts into information and information into knowledge, TrendSpotting™ offers
a hands-on approach to trends to
bring you operational insights on the very marketing, societal,
lifestyle trends and values that impact your business’s today
Our work will give you deep-and-yet actionable insights into the
new values and circumstances of your current and future customers,
identify new business opportunities, assisting you to position your
organization for the future.
Consider TrendSpotting™ as a partner of
your own planning processes - to maintain relevancy, trigger fresh
ideas and gain first mover advantage.